As of 11th December 2018, planners with personal Instagram pages will no longer be able to use any Instagram scheduling tools.

IMPORTANT: You will only be able to use certain features of Instagram Scheduling tools with a correctly set-up Instagram Business Profile and Facebook Business Page. This change has come about due to Facebook (and Instagram) upgrading their security measures and privacy policies since the Cambridge Analytica debacle earlier this year.

After Facebook had some security challenges in 2018, they became a lot stricter about who can work with them, specifically 3rd party tools like us who work directly on their platform.

We passed their tests and business submissions with flying colours (because we’re not doing anything gross!) but they did make a few new rules that include how much data we’re allowed to ask for on your accounts for you.

Having a Facebook Business Account, linked to an Instagram Business Account, allows us to implement their most updated API Integrations and share as much as possible with you.

What are the benefits of an Instagram Business Profile you ask?

There are plenty of benefits for switching to an Instagram business profile, with the biggest one in our eyes now being the ability to schedule your Instagram posts using apps like Plann! Obviously!

If you switch to an Instagram business profile you’ll also be able to set up Instagram advertisements right inside the app, and when you reach the 10,000 followers milestone you’ll get the ‘swipe up’ feature. Huzzah